tideford.
Brand + product photography
Tideford, an organic and plant-only soup brand, had recently been repositioned and reimagined to appeal to a younger ‘trailblazer’ consumer.
The playful new look brought a vibrant, gourmet look and feel to the fixture - but was in need of brand and product photography to match.
We styled and shot the colourful new range with ingredient cues to hero the flavour and fresh nature of the soups. A good dose of fun follows the lead of ‘Rudy the Foodie,’ who playfully kisses each key ingredient.
