vitalin.

In a fiercely competitive industry, keeping up with the competition is tough.

Pet food brand Vitalin had been nourishing dogs since the 1950’s. With a surge in pet ownership and new pet food brands during covid, it was both an opportunity and essential that Vitalin stay front of mind for customers. They needed imagery that felt relevant to the pet owners of today, whilst retaining the sense of heritage and trust the brand had built.

We worked with the team to showcase the flavour and quality of the ingredients in the dry food, together with the happy, healthy dogs it fuels.