real seafood co.
brand evolution // Brand + product photography // art direction // Social Media Strategy + Management // Content Creation // web design // recipe development // recipe styling // prop sourcing
With a great name and disruptive logo, The Real Seafood Co had the start of an identity but they didn’t have a brand.
Studio Whisk were approached to establish the brand and bring it to life across digital platforms. We started by identifying the consumer positioning of the brand and honing the target demographic. Creating a brand bible and style guide, we devised striking, vibrant art direction and crafted a playful tone of voice to match the disruptive nature of the packaging.
On a tight deadline, we then designed the RSC website and launched the brand across social. With a compelling rhythm of content to raise awareness and inspire usage, the bold, colourful nature and attractive price point of RSC appeals to younger demographic, bringing seafood to a wider consumer set.
The Real Seafood Co has exceeded expectations in the first 12 months, becoming the 3rd most recognised brand in the category and outpacing competitors on social.
